More about me.

My experience.

The path for me in becoming a Creative Designer was not one that was immediately obvious for me. It wasn’t my dream job as a child and I still didn’t know it was something I wanted to do even as a young adult (I mean, I did graduate with a Political Science degree - which I really enjoyed, to be fair). Functional design was something I picked up as a hobby as a teenager and it was something that has stuck with me ever since. It influences everything that I do within and outside of work whether I notice it or not. I love design and believe it to be a wildly effective problem-solving tool. It’s a massive bonus that it helps make the things around us beautiful to look at as well.

Creative Designer, Horangi
2019 to present

Horangi is a Cyber Security company that was founded in 2016. Because it’s a company in its infancy, I have the great privilege of being able to influence and build its brand identity - a key differentiator for the company. Its youthful branding is a stark contrast to what might typically come to mind when one thinks of a cyber security company. My role is to create all marketing collaterals (blog posts, advertisements, brochures, infographics…etc.), design and maintain the company’s website, as well as develop the brand identity along the way.

Day-to-day duties

• Creating weekly blog post visuals to drive traffic to the website.

• Designing compelling visuals for social media to advertise our products, services, and webinars to increase website traffic as well as leads.

• Regularly creating and improving website visuals that are purposeful to create a more compelling and enjoyable experience for users.

• Consistently improving the existing pages on our website to enhance the user journey and strengthen our brand identity through design.

• Working with the Engineering team to create new module designs for our custom Content Management System.

Notable projects

• Horangi’s website
  The original website was custom coded and made it very difficult for the Marketing team to update the website whenever it needed. Our solution was to design our own website components and re-design the whole website to be editable on a Content Management System. My role in this was to design each module thoughtfully so that a combination of a few modules could ultimately re-create the entire Horangi website. This project is a constant work in progress but it’s rewarding. Now, the Marketing team can update the website in a matter of minutes without the assistance of the developers. Read more about this project here.

• HorangiPedia
  The Marketing team at Horangi wanted to create a database that held as much information about all things Cyber Security as possible. The goal was to build the content up and couple them with compelling imagery so that we could position Horangi as thought leaders in the industry, as well as a source of reliable information. My role was to design the web page and create a visual theme that could run consistently through the whole website.

Digital Producer, Onlive
2016 to 2019

Onlive is a startup which provides customised tech solutions for events. My role primarily utilises my relationship management skills where I handle project, account, and client management.

Day-to-day duties

• Conceptualising and designing the UI for websites, mobile/tablet applications, and custom projects based on initial briefs by the client.

• Managing client relationships in a fast-paced environment, which have resulted in valuable, repeat customers

• Overseeing projects from brief until final delivery, ensuring adherence to strict timelines for well known companies such as Netflix, Marriott, Dell, and HSBC.

• Regularly worked with agencies on projects for major companies (e.g. Mastercard, Philips, IBM...etc.) that resulted in repeat customers, creating a mutually beneficial relationship between us as a supplier and the agency.

• Managing an internal team of developers and designers to fulfil each element (front-end and back-end) of the project effectively and on schedule.

• Providing all marketing collateral that converted potential clients to paying customers.

Notable projects

• Onlive.io
  Redesigned the entire public website when the company rebranded from ZeGuestlist to Onlive. This redesign saw a marked increase in website visits, contact form usage, and ultimately, conversions.

• Onlive SaaS
  The company wanted to move from a custom tech supplier to a Software as a Service model. This move entailed a massive project - creating the entire SaaS system and redesigning all front-end UI with a modular design that users could create from the backend themselves.

• Philips
  Designed the event app used for their annual Customer Event for three years in a row. The event won an award for ‘Experience Excellence’ from the Singapore Tourism Board in 2018.